Designing an app for in-store customers to easily create a custom Pop figure within complex product constraints.
Funko
Funko makes pop-culture-themed collectible figures. A featured product, “Pop Yourself” allows customers to create a custom Pop figure by selecting each piece. The product complexities made it difficult for customers to complete a Pop figure without the help of a customer service employee. We designed an in-store app allowing customers to create their Pop figure digitally, easily navigating the required pieces and complex dependencies. This significantly reduced the time customers had to wait in line for their custom Pop!
My Role: UX Design Lead
Team: Senior UI Designer, Project Manager
Goals
Enable in-store customers to easily create and purchase a custom Pop Yourself figure.
Reduce the time and help needed to complete a Pop Yourself figure.
