About Me

I am an accomplished UX Design Lead with over 20 years of digital design experience, based in Seattle, WA.

My drive for design excellence comes from my innate empathy and passion for making things. This, and my talent for understanding complex systems, led me to a career in user experience design, where I found my passion for humanity-centered design, as defined by Donald Norman:

  • Focus on people

  • Solve the right problem

  • Everything is a system

  • Do iterative work and continually improve

Expertise

User Experience Design

Designing engaging digital user experiences through strategic vision and cross-functional collaboration that enhance user satisfaction and meet business objectives.

Systems Design

Distilling sophisticated concepts into approachable experience frameworks that align with business objectives and user needs, enhancing the user experience.

UX Vision and Strategy

Collaborating with multi-functional teams to translate business and user needs into user-friendly solutions, define requirements, and design innovative systems that meet the needs of the users.

Design Leadership and Process

Crafting and adapting design processes for complex projects in a rapidly evolving environment.

Coaching designers, inspiring innovation, collaboration and excellence.

Idea Generation and Concept Development

Facilitate collaborative sessions and employ creative techniques to generate a diverse range of innovative ideas and concepts, addressing user needs and business opportunities.

Work closely with users to understand their needs, and deliver the core concepts or a point of view for a feature.

Visualizing Ideas

Thoughtfully creating wireframes, prototypes, flows, mapping, and other design techniques needed to assist in crafting sound features and products that address user-centered needs and behaviors.

Advocating for users and efficacy

Act as the voice of the user in the design process, ensuring that final products are efficacious, useful, usable, and desirable for everyday users.

  • Collaboration

  • Human-centered Design

  • Leading with Empathy

  • Planning and Process

  • Attention to Detail

  • Striving for Design Excellence

  • Finding Joy in the Process

Values

Work Experience

Elva — UX Design Director

6+ YEARS • MAY  2018 - AUG 2024

LiveArea (acquired by Merkle) — Senior UX Designer

5 YEARS • JUNE 2013 - AUG 2018

Spiral 9, Inc. — Senior UX/UI Designer

2+ YEARS • JAN  2009 - APR 2011

Smashing Ideas (acquired by Luxoft) — Senior Interactive Designer

3.5 YEARS • MAY  2005 - DEC 2008

Education & Training

Nielsen Norman Group, Online

UX Manager Courses

School of Visual Concepts, Seattle, WA

User Experience Design Courses

Western Washington University, Bellingham, WA

BA, Graphic Design